Marketing Art Director | eCornell | 2017 - Present

• Led a full-scale rebrand, resulting in 80% YoY enrollment and revenue growth.

• Directed website redesign to enhance UX and visual identity, driving +35% page views and +22% conversions.

• Redesigned LMS interface, reducing support tickets by 40%.

• Produced multimedia campaigns, increasing video view-throughs by 28% and engagement by 15%.

• Built accessibility and asset systems, cutting costs by 25% and ensuring full WCAG compliance.

Marketing Consultant | illumAdvisors | 2020-2021

• Developed full brand identity: name, visual system, and guidelines.

• Launched new website, increasing unique visitors by 45%.

• Created lead-gen strategy centered on assessments, boosting inquiries by 35%.

3D Visualization Consultant | Aligned Energy | 2015 - 2018

• Led global logo redesign across 20+ offices.

• Produced 12+ high-fidelity 3D animations showcasing data infrastructure.

• Developed interactive sales assets, contributing to 30% rise in qualified leads.

Sr. New Media Designer | The Jack Welch Management Institute | 2016 - 2017

• Led UI/UX redesigns for the corporate website and Learning Management System, driving a 23% increase in user satisfaction.

• Established a signature photographic style through art direction and post-production, contributing to a 15% growth in organic social media shares.

• Directed and produced founder-centric video ads that led to an 18% increase in enrollment inquiries.

3D Graphic Artist | Screenvision | 2013-2015

• Developed and produced 3D animated preshow trailers for major movie releases, including The Hunger Games: Catching Fire, achieving widespread brand exposure and audience engagement.

• Created high-impact 3D visual content for a cinematic preshow, resulting in widespread brand exposure through 15,000 screens nationally.

• Optimized their 3D assets creation pipeline, reducing rendering time by 30% through an enhanced modeling workflow.