Marketing Creative Director | eCornell | 2017 - Present

• Led the rebrand and creative transformation of eCornell, driving annual revenue growth from $16M to $100M and elevating brand equity across B2C and enterprise audiences.

• Directed and executed cross-platform campaigns (digital, social, video, and print) for over 250 global learning programs used by 300+ enterprise clients.

• Managed, scaled, and mentored a high-performing creative team across disciplines including design, video, and UX.

• Spearheaded a complete website UI/UX redesign that boosted page views by 35% and conversions by 22%.

• Integrated AI-assisted creative workflows to streamline video and asset production, cutting creative ops costs by 25% while increasing output.

• Built scalable asset libraries, brand guidelines, and WCAG-compliant systems to improve accessibility and cross-channel consistency.

• Partnered with executive leadership, product, marketing, and sales teams to ensure brand and creative alignment with business strategy.

• Led client-facing creative development and presented campaigns that supported global enterprise partnerships and consumer marketing.

Brand Consultant | illumAdvisors | 2020-2021

• Developed the full brand identity from concept to execution, including naming, logo, visual system, and brand guidelines.

• Launched a new website that increased quality lead generation by 45%, significantly enhancing the client acquisition pipeline.

• Created an assessment-driven lead generation strategy that drove a 35% increase in inbound inquiries.

• Led multi-channel campaign development across digital, social, print, and web platforms to support rapid brand growth.

Creative Specialist | Aligned Energy | 2015 - 2018

• Directed a global rebrand across 20+ office locations, ensuring brand cohesion across physical and digital touchpoints.

• Created interactive digital sales tools that generated a 30% lift in qualified lead conversions.

• Produced 3D animations and motion graphics to visualize complex data infrastructure, enhancing enterprise sales and marketing materials.

• Collaborated cross-functionally with product, sales, and marketing teams to tightly align storytelling with technical solutions.

Sr. New Media Designer | The Jack Welch Management Institute | 2016 - 2017

• Led UX redesigns and brand content creation that increased user engagement and satisfaction.

• Established a signature photographic style through art direction and post-production.

• Directed and produced founder-centric video ads that led to an 18% increase in enrollment inquiries.

3D Graphic Artist | Screenvision | 2013-2015

• Produced animated trailers for national distribution, including high-profile campaigns like The Hunger Games: Catching Fire.

• Created high-impact 3D visual content for a cinematic preshow, resulting in widespread brand exposure through 15,000 screens nationally.

• Optimized their 3D assets creation pipeline, reducing rendering time by 30% through an enhanced modeling workflow.