Graphic design

As the Senior New Media Designer at The Jack Welch Management Institute, I led a comprehensive UI/UX overhaul of both the corporate website and the Learning Management System, which resulted in a 23% increase in user satisfaction. I defined and directed a unique photographic style, overseeing every aspect of post-production, which contributed to a 15% rise in organic social media shares. To create a deeper connection with prospective students regarding our founder’s vision, I directed and produced a series of founder-centric video advertisements, leading to an 18% increase in enrollment inquiries. By leveraging my expertise in web design, UI/UX optimization, graphic design, photography art direction, and multimedia production (including video, 3D, and web), I delivered cohesive and impactful experiences that enhanced brand perception and achieved measurable business outcomes.